Continuing To Lead The Greek Yogurt Category
Good news, Chobani fans! We’re expanding our products. And when we say expanding, we don’t just mean new flavors. We’re going big with the most significant expansion in our history: six new product innovations for July that push Greek Yogurt beyond breakfast and provide better food for more people throughout the day. The new products include Chobani Greek Yogurt Oats, authentically strained Greek Yogurt mixed with real fruit and steel-cut oats; Chobani Indulgent, our first dessert product; Chobani Kids and more.
“We’ve always believed that if we can’t do something better, we won’t do it at all. With our new products and innovations, we are extending the way people enjoy Greek Yogurt in America and bringing better food to more people,” said Hamdi Ulukaya, Founder and CEO,. “We’re just getting started.”
Through our product innovations, we’ll further expand and grow the category, introducing new ways to enjoy yogurt. USDA estimates per capita consumption of yogurt has leapt from roughly two pounds in 1975 to about 14 pounds today. That remarkable growth, however, remains well below the approximately 40 pounds consumed in countries such as Germany and France or even the 20 pounds in Canada.
As our Chief Marketing and Brand Officer, Peter McGuinness said, “Our new flavors and formats bring new experiences with Greek Yogurt and deliver on our founding premise of people have taste, they just need better options.”
The six new innovations will join the Chobani family beginning July 2014:
Bridging the breakfast gap between yogurt and oats, Chobani Greek Yogurt Oats is chilled, hearty and satisfying, with creamy Greek Yogurt mixed with real fruit and steel-cut oats. In tempting flavors such as Banana Maple, Apple Cinnamon, Blueberry and Cranberry, Chobani Oats is a mix of protein, grain and fiber for those looking to start their days off right.
Chobani Indulgent™ is our first dessert product, mixing creamy full-fat Greek Yogurt with luscious natural ingredients in beautiful clear packaging for a decadent, rich treat. Real cream, dark chocolate and fruit meet in varieties like Dulce de Leche, Raspberry Dark Chocolate Chunk and Banana Dark Chocolate Chunk.
Made with only natural ingredients, Chobani Kids is the delicious snack that provides 4 grams of protein – a fun snack that moms want and new fun, finger-friendly packaging and new flavors that kids will love — in varieties like watermelon and vanilla chocolate dust .
With a focus on flavor, Chobani Seasonal Greek Yogurt is an exciting seasonal twist to the core line – new, seasonally-inspired flavors that tap into trends and emerging tastes. The limited edition flavors will refresh each season, kicking off this summer with Watermelon and Pink Grapefruit — with great fall flavors to come.
Building on the tremendous success of our recently launched 100-calorie yogurt, new blended flavors of Chobani Simply 100 Greek Yogurt in Key Lime and Pineapple Coconut will delight your tastebuds — it’s the first ever and only 100 calorie Greek Yogurt using only natural ingredients with even more flavors to choose from.
Time to get in the kitchen! The introduction of Chobani 4% Plain Greek Yogurt made with whole milk inspires the chef in all of us and answers consumers’ call, full-fat dairy products — delicious nutrition now available in a multi-serve format for recipes or a single-serve occasion — perfect for baking or using on a baked potato, chili or fajitas.
We can’t wait for you to try them all! Make sure to let us know what you think.
 Refers to nationally distributed brands.