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Category - News

The Process, Not the Place

Five years ago, we set out to make yogurt the right way, not the easy way. We purposefully chose to partner with local farmers, instead of having other milk shipped to us from farther away. To labor for almost two years perfecting our authentic straining process. To use only natural ingredients. To search for vendors across the globe who could give us a fruit prep made with real fruit chunks. And 18 months later, when it finally came time to put our perfectly crafted recipe on shelves, we paired it with a carefully selected label: Chobani Greek Yogurt.

Why Go Real, Chobani?

Just like you, we’ll be glued to our screens this Sunday for the Oscars. Donning our coziest scrunchy socks and armed with a vat of popcorn, we’ll judge best dressed and eagerly predict the night’s winners.

But, we’ll also be anxiously awaiting the launch of our nationwide campaign, Go Real Chobani. (In case you’re not into the Oscars or just super into your DVR, catch the spot here.)