CHOBANI INTRODUCES CHOBANI SIMPLY 100™ GREEK YOGURT: THE FIRST AND ONLY 100-CALORIE GREEK YOGURT MADE WITH ONLY NATURAL INGREDIENTS
NEW BERLIN, N.Y. – Dec. 9, 2013 – Chobani, maker of America’s No. 1–selling Greek Yogurt brand, is poised to revolutionize the dairy aisle again with the launch of Chobani Simply 100™ Greek Yogurt, the first and only 100-calorie authentic strained Greek Yogurt made with only natural ingredients.
Available in six flavors — Blueberry, Strawberry, Pineapple, Peach, Black Cherry and Vanilla — Chobani Simply 100 yogurt gives calorie-conscious consumers what they’ve been craving — a wholesome, delicious 100-calorie Greek Yogurt made without artificial sweeteners.
“Our food philosophy is essential to our brand and evident in everything we make, say and do. Anything with the Chobani name has to be delicious, nutritious, made with only natural ingredients and accessible to everyone,” said Hamdi Ulukaya, founder and CEO of Chobani. “Until now, consumers looking for a 100-calorie Greek Yogurt with natural ingredients haven’t had an option. For us, it’s about being best to market — and we think the time we’ve spent perfecting Chobani Simply 100 has resulted in a product worth the wait.”
As with all Chobani products, Chobani Simply 100 Greek Yogurt is made with milk, real fruit, and live and active cultures. To achieve the best balance of taste, calories and nutrition, this innovation features a proprietary blend of three natural sweeteners — monk fruit, stevia leaf extract and evaporated cane juice.
Each delicious 100-calorie cup is an excellent source of protein (12 grams) and fiber (5 grams), is a good source of calcium, and contains 0 grams of fat.
“When people are counting calories, it’s important to make your calories count — it’s really about what’s in those calories,” said registered dietitian Dawn Jackson Blatner, an author and nutrition consultant. “Chobani Simply 100 is the only Greek Yogurt on shelves today that offers great nutritional value for 100 calories without artificial sweeteners, thanks to the natural zero-calorie sweetness from the monk fruit and stevia — plus it has the added benefit of 5 grams of fiber. It’s a flavorful way to make 100 calories work hard for your body.”
“As the leading brand in the Greek Yogurt category, we expect to accelerate our growth in 2014 with the launch of Chobani Simply 100 Greek Yogurt, a significant innovation in a 20-year-old category. The light yogurt segment represents roughly 20% of the overall category, and Greek light is the fastest-growing segment at more than 300% in the last 24 weeks year over year according to Nielsen,” said Peter McGuinness, Chobani’s chief marketing and brand officer.
Chobani Simply 100 Greek Yogurt is available in 5.3 oz. single-serve cups, four-count multipacks and a 32 oz. size in Vanilla. Chobani Simply 100 has an SRP of $1.29 per cup and will be available nationwide starting this month.
Chobani Names Dipak Golechha as Chief Financial Officer, Builds on Strong Leadership Appointments
NEW BERLIN, N.Y., Dec. 3, 2013 /PRNewswire/ – Chobani, Inc., maker of America’s No. 1-selling Greek Yogurt brand, has named Dipak Golechha Chief Financial Officer. Golechha joins Chobani after 18 years at Procter & Gamble, where he held a variety of finance, operational and management positions, including CFO of the Global Snacks Division.
He will report directly to Hamdi Ulukaya, Chobani’s Founder and CEO, and will oversee Chobani’s financial, accounting and IT functions. He replaces James McConeghy, who stepped down from his role in November.
“Dipak’s vast leadership and management experience, combined with our shared vision for Chobani, will support our continued growth and our future plans for expansion,” said Hamdi Ulukaya. “Dipak joins a strong leadership team and will play a critical role in ensuring Chobani maintains the financial strength and flexibility it needs to build on our momentum as we prepare for an even stronger year ahead.”
Golechha added: “Chobani is a fast growing, important and highly relevant brand in the world today. I’m very excited to join a world-class team to help take the business to the next level.”
Golechha is the latest of several executive appointments in recent months and joins David Denholm, Chief Operating Officer, and Peter McGuinness, Chief Marketing and Brand Officer, on the leadership team. Chobani also recently announced some additional key appointments in core areas – Andreas Sokollek, who brings more than 24 years of operations excellence and project management experience, as Senior Vice President of Supply Chain and Operations. In October, it named Dr. Alejandro Mazzotta as Vice President of Global Quality, Food Safety, and Regulatory Affairs, bringing to the team more than two decades of leadership at global packaged goods companies.