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Category - Press Release

Chobani Introduces Chobani Simply 100™ Greek Yogurt


NEW BERLIN, N.Y. – Dec. 9, 2013 – Chobani, maker of America’s No. 1–selling Greek Yogurt brand, is poised to revolutionize the dairy aisle again with the launch of Chobani Simply 100™ Greek Yogurt, the first and only 100-calorie authentic strained Greek Yogurt made with only natural ingredients.

Available in six flavors — Blueberry, Strawberry, Pineapple, Peach, Black Cherry and Vanilla — Chobani Simply 100 yogurt gives calorie-conscious consumers what they’ve been craving — a wholesome, delicious 100-calorie Greek Yogurt made without artificial sweeteners.

“Our food philosophy is essential to our brand and evident in everything we make, say and do. Anything with the Chobani name has to be delicious, nutritious, made with only natural ingredients and accessible to everyone,” said Hamdi Ulukaya, founder and CEO of Chobani. “Until now, consumers looking for a 100-calorie Greek Yogurt with natural ingredients haven’t had an option. For us, it’s about being best to market — and we think the time we’ve spent perfecting Chobani Simply 100 has resulted in a product worth the wait.”

As with all Chobani products, Chobani Simply 100 Greek Yogurt is made with milk, real fruit, and live and active cultures. To achieve the best balance of taste, calories and nutrition, this innovation features a proprietary blend of three natural sweeteners — monk fruit, stevia leaf extract and evaporated cane juice.

Each delicious 100-calorie cup is an excellent source of protein (12 grams) and fiber (5 grams), is a good source of calcium, and contains 0 grams of fat.

“When people are counting calories, it’s important to make your calories count — it’s really about what’s in those calories,” said registered dietitian Dawn Jackson Blatner, an author and nutrition consultant. “Chobani Simply 100 is the only Greek Yogurt on shelves today that offers great nutritional value for 100 calories without artificial sweeteners, thanks to the natural zero-calorie sweetness from the monk fruit and stevia — plus it has the added benefit of 5 grams of fiber. It’s a flavorful way to make 100 calories work hard for your body.”

“As the leading brand in the Greek Yogurt category, we expect to accelerate our growth in 2014 with the launch of Chobani Simply 100 Greek Yogurt, a significant innovation in a 20-year-old category. The light yogurt segment represents roughly 20% of the overall category, and Greek light is the fastest-growing segment at more than 300% in the last 24 weeks year over year according to Nielsen,” said Peter McGuinness, Chobani’s chief marketing and brand officer.

Chobani Simply 100 Greek Yogurt is available in 5.3 oz. single-serve cups, four-count multipacks and a 32 oz. size in Vanilla. Chobani Simply 100 has an SRP of $1.29 per cup and will be available nationwide starting this month.


Chobani Names Dipak Golechha Chief Financial Officer

Dipak-resizedChobani Names Dipak Golechha as Chief Financial Officer, Builds on Strong Leadership Appointments

NEW BERLIN, N.Y., Dec. 3, 2013 /PRNewswire/ – Chobani, Inc., maker of America’s No. 1-selling Greek Yogurt brand, has named Dipak Golechha Chief Financial Officer. Golechha joins Chobani after 18 years at Procter & Gamble, where he held a variety of finance, operational and management positions, including CFO of the Global Snacks Division.

He will report directly to Hamdi Ulukaya, Chobani’s Founder and CEO, and will oversee Chobani’s financial, accounting and IT functions. He replaces James McConeghy, who stepped down from his role in November.

“Dipak’s vast leadership and management experience, combined with our shared vision for Chobani, will support our continued growth and our future plans for expansion,” said Hamdi Ulukaya. “Dipak joins a strong leadership team and will play a critical role in ensuring Chobani maintains the financial strength and flexibility it needs to build on our momentum as we prepare for an even stronger year ahead.”

Golechha added: “Chobani is a fast growing, important and highly relevant brand in the world today. I’m very excited to join a world-class team to help take the business to the next level.”

Golechha is the latest of several executive appointments in recent months and joins David Denholm, Chief Operating Officer, and Peter McGuinness, Chief Marketing and Brand Officer, on the leadership team. Chobani also recently announced some additional key appointments in core areas – Andreas Sokollek, who brings more than 24 years of operations excellence and project management experience, as Senior Vice President of Supply Chain and Operations. In October, it named Dr. Alejandro Mazzotta as Vice President of Global Quality, Food Safety, and Regulatory Affairs, bringing to the team more than two decades of leadership at global packaged goods companies.

Chobani Fuels Team USA on the Road to Sochi

CHO Olympic Para 2014Six Athletes Join Team Chobani as Part of the Company’s Pledge to Naturally Power Team USA

As U.S. Olympic and Paralympic athletes embark on the final 100 days of training, Chobani, Inc., maker of America’s No. 1–selling Greek Yogurt brand, is helping to naturally power six athletes’ journeys to the Sochi 2014 Olympic and Paralympic Games.

Representing a cross section of sports and the U.S. Olympic and Paralympic Teams, the six members of Team Chobani were hand-selected for the pledge they made years ago to themselves, their friends and family, and their coaches and trainers: to embody a tireless work ethic, to relentlessly strive to be the best and to reach beyond what they thought was possible.

“Our approach is not out of the typical corporate play book – we’re truly honored to support these amazing athletes given that they, like us, understand and embrace the importance of never cutting corners and having a genuine dedication to doing things the right way. It’s how they train, and it’s how we craft each and every cup of Chobani,” said Peter McGuinness, Chobani’s chief marketing and brand officer. “The journey of each of these athletes is as incredible as their medals and accolades. We are proud to help naturally power Team USA and will be rooting for them on the road to Sochi.”

Chobani Greek Yogurt has a prominent place in the refrigerators of these medal hopefuls and many other athletes as the yogurt served at the U.S. Olympic Training Centers.

“The nutrition profile of Chobani Greek Yogurt – with the combination of protein, carbohydrates and calcium – is ideal for athletes,” said Susie Parker-Simmons, senior sport dietitian for the U.S. Olympic Committee. “Particularly in the final 100 days leading up to competition, it’s important for athletes to optimize their body composition and fueling practices to power top performances.”

As a supporter of Team USA during the Olympic and Paralympic Games for the second time, Chobani will be participating in the Road to Sochi tour, delivering full-size samples across the U.S. leading up to the Games, kicking off with the 100 Day Countdown celebration Oct. 29 in New York City’s Times Square.

Team Chobani

Lindsey Jacobellis (Snowboard Cross)

Favorite Chobani flavor: Vanilla

Lindsey Jacobellis started snowboard cross racing at the age of 11, and by 15 was invited to compete in the X Games. One of the most dominant snowboard cross competitors, Lindsey is a two-time U.S. Olympian and captured silver at the 2006 Olympic Winter Games. 

Allison Jones (Paralympic Skiing)

Favorite Chobani flavor: Raspberry

Allison Jones is a six-time Paralympian, medaling in both cycling and skiing. Her amazing record consists of two silver medals in skiing at Salt Lake City (2002), gold in skiing at Torino (2006), silver in cycling at Beijing (2008), and gold and two bronze in cycling at London (2012). Allison is a seven-time Para-Cycling World Champion and multiple-time National Champion in both skiing and cycling.

Hannah Kearney (Mogul Skiing)

Favorite Chobani flavor: Passion Fruit

Hannah Kearney grew up on the ski slopes of Vermont, so skiing is in her blood. Beginning at a young age, Hannah worked to perfect her mogul style and has experienced success at every level, most notably winning a gold medal at the 2010 Olympic Winter Games.

Zach Parise (Ice Hockey)

Favorite Chobani flavor: Vanilla Chocolate Chunk

Zach Parise is no stranger to the world stage – he represented the USA at the 2004 World Junior Championships and 2010 Olympic Winter Games, earning a gold and silver medal, respectively. Zach is currently a left wing for the Minnesota Wild in the National Hockey League.

Rico Roman (Sled Hockey)

Favorite Chobani flavor: Black Cherry

In 2007, while serving in the U.S. Army and stationed in Iraq, Rico Roman was injured by an improvised explosive device. On account of the injury, Rico was forced to have his left leg amputated above the knee. He was introduced to the sport of sled hockey by Operation Comfort, an organization dedicated to assisting injured U.S. service personnel, and once he mastered it, there was no looking back.

Evan Strong (Para-Snowboard Cross)

Favorite Chobani flavor: Plain

Evan Strong grew up in Hawaii, where he fell in love with action sports. At the age of 17 he was hit head-on by an SUV while riding his motorcycle. The accident changed his life and later ignited his passion to be the best in the sport of Para-Snowboard Cross. Evan is the reigning Para-Snowboard Cross World Champion and was the Winter X Games 15 Gold Medalist.  He is an eight-time World Cup Gold Medalist and is considered the favorite to win gold in Sochi.

For more information about Team Chobani, stay tuned to