Chobani Incubator

For small food startups with big missions

Our founder, Hamdi, built Chobani to take on the big guys by making delicious, nutritious, natural, and accessible food. Now we're here to help small companies with big hearts and ideas challenge the food industry, improve broken systems, and make a difference.

Featured startups

  • Misfit Juicery makes cold-pressed juice from produce that would otherwise be wasted because it's the wrong size, shape, or color to be sold at retail. It’s tackling the 20 billion pounds of produce that go unharvested or unsold every year in the U.S.

    Misfit Juicery
  • Kettle & Fire is America's first grass-fed, shelf-stable bone broth. With the goal of helping people improve their health and their lives, Kettle & Fire makes sure to use only grass-fed bones and organic ingredients to make its nutritious bone broth.

    Kettle & Fire
  • Banza takes the foods that people love and makes them better by using more nutritious ingredients. Its first product is a high-protein, lower-carb pasta made from chickpeas. Banza is the fastest-growing brand of pasta according to Nielsen.

  • Pique Tea Crystals' mission is to help consumers reap the benefits of organic superplant tea by making it easier for them to consume sufficient quantities of active ingredients that are not present in tea bags and especially bottled teas.

    Pique Tea
  • By fermenting cold-pressed ginger, lemon, and cane sugar with Champagne yeast, Farmer Willie’s makes a gluten-free 4.5% alc/vol craft ginger beer with 75% less sugar that won best in show at the NY Intl Beer Festival 2017.

    Farmer Willie's
  • LoveTheWild, with its award winning "speed scratch" product, is taking the intimidation out of exceptional fish dinners and successfully moving the needle on population health, environmental health, and sustainable aquaculture.

How it works
  • Pay it forward

    We provide our startups with equity-free capital with a $25,000 grant—no strings attached.

  • Mentorship

    Incubator companies meet regularly with mentors from across Chobani, including operations, finance, sales, and marketing.

  • Networking

    We tap into our extended network of experts, founders, retailers, and investors to help our incubator startups grow.

The Chobani Incubator journey

  • Fighting for the Future of Food

  • Chobani Incubator Journey: Part 1

  • Chobani Incubator Journey: Part 2

  • Chobani Incubator Journey: Part 3

  • Chobani Incubator Journey: Part 4

Looking for more details?

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